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BMW ‘i' subbrand aims for 2013 launch

BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.

BMW i: New BMW Sub-brand starts with BMW i3 & BMW i8

BMW i launches We knew the BMW sub-brand would get an “i”. Because an “i” is now and green and cool and everything that sells. We did think that BMW’s sub-brand would be i-Setta.

Silverstone Classic 2014 preview

By James Clark Motor Shows 21 July 2014 07:00 Along with Goodwood’s Revival and the Donington Historic Festival, the Silverstone Classic is one of the largest and most popular historic racing events on the global calendar. The 2014 Silverstone Classic promises to be as spectacular as ever, so CAR has helpfully highlighted the races, cars and drivers you should keep an eye on. The Group C prototype race will be one of the most popular of the weekend, with the 80s icons making their only UK appearance of 2014.