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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Try a prestige car from Europcar before you buy. Or you could just go to a dealer.

You can hire a BMW 5-Series (pictured) from Europcar before you buy It’s always good to have a promotion to get punters through the door, but the latest PR promo from Hertz does seem to have a very visible flaw in its logic. According to Europcar – the leading car hire company in Europe, don’t you know – the best route for trying out a new prestige car before you buy is to give them a call and book a day or three in the cars of your choice. Europcar say you can have anything from a 4×4 to a luxury saloon and performance cars, with the suggestion you can pit a Mercedes SLK against an Audi TTS or check out the differences between a new E-Class or new 5-Series.

BMW Grand Lusso Concept (2013) first official pictures

What happens when BMW and legendary Italian coachbuilder Pininfarina get together? The BMW Grand Lusso Concept. These teaser images show the handsome two-door coupe (complete with provocative V12 badging) that would give BMW something to take on the Bentley Continental GT and forthcoming Mercedes S-class Coupe. What could be better than German quality and Italian design flair?