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New Hyundai Sant Fe delivers up a ‘Storm’ for London Fashion Week

Hyundai has delivered a fleet of new Santa Fe’s to Storm Model Management to ferry models round the shows at London Fashion Week AW13. We often wonder how car makers decide which placements give them the best return for their investment. Is there a little man in a cupboard with an abacus working out ROI?

Lexus Hybrid sales top half a million

Lexus has revealed that they’ve sold more than 500,000 hybrid cars, with the Rx 450h the top seller and the CT 200h catching fast. Unsurprisingly, as it was the first Lexus hybrid to be introduced in 2005, the biggest seller - accounting for half of all Lexus hybrid sales to date (259,000) – has been the RX 400h / RX 450h, but the CT 200h, which was only introduced in 2011, is catching up fast with sales to date of 122,000 to date. During the last seven years Lexus hybrid sales have risen from 26,000 to 113,000 a year and 25 per cent of those Lexus hybrid sales now happen in Europe, even though we don’t get cars like the HS 250h (56,000 sales) and the ES 300h (8,000 sales).

College Exhibition: LTU 2009

Lawrence Technological University (LTU) celebrated its second annual Transportation Design Show earlier this month. The second year (Sophomore) and first year (Freshmen) classes both presented projects at the degree show. The Sophomore project brief was to create a concept vehicle that reinforced the Jeep brand while capturing new customers in a niche market.