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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Detroit brands top Asian, European rivals in study of most appealing models

Owner delight with import vehicles is falling, and Detroit 3 brands are more appealing than European and Asian rivals for the first time in 13 years, according to a study measuring owner enthusiasm and satisfaction. The biggest improvement in owner appeal was made by high-performance models from Ford Motor Co. and General Motors Co., J.D.

BMW designer Schaffer to lead U.S. studio

Laurenz Schaffer, an 11-year veteran of BMW AG's design staff, will take charge of the automaker's studio in California on Dec. 1. He will replace Verena Kloos, 48, as president of DesignworksUSA.