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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

First BMW i8 for US to be auctioned at Pebble Beach

The Frozen Grey BMW i8 for Pebble Beach The other end of the scale from BMW’s i3 City Car is the BMW i8 Supercar and, despite its modest 1.5 litre range-extender engine for its electric propulsion it seems to offer proper borderline supercar performance. With just an estimated 500 BMW i8s heading for the US this year, BMW has decided it would be a bit of a wheeze to produce a one-off i8 for the US market to plonk in Gooding and Co’s auction at Pebble Beach in August to give one lucky American buyer the chance to jump the queue for the i8 and inject some funds in to Pebble. So they’ve created a special i8 for Pebble which comes with a Frozen Grey Metallic paint job and a titivated interior with Dalbergia Brown Leather upholstery that’s been dyed using plant extracts – all very ‘Green’ – with BMW i Blue for the stitching and highlights.

Porsche 911 GT3 R racer rockets to America

The potent Porsche 911 GT3 R is bringing its vaunted blend of 480 hp and lightweight construction to the United States. But here’s the rub--only three are en route. The race car replaced the 911 GT3 Cup S in Porsche’s motorsports line and has become a staple of European competition.