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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Lamborghini Newport Beach is first with new exhaust for the LP-700-4 Aventador

If the stock exhaust of your Lamborghini LP-700-4 Aventador isn't quite what you're looking for, Lamborghini Newport Beach has the solution. The Aventador's 6.5-liter V12 gets a distinct note courtesy of the Southern California dealership, which specializes in creating new exhausts for Lambos. Lamborghini Newport Beach's bolt-on exhaust system is undergoing final testing before being released for sale.

Michael Schumacher vs the Nurburgring rollercoaster

Michael Schumacher vs the Nurburgring rollercoaster By Ben Barry First Official Pictures 17 July 2009 13:03 Michael Schumacher still holds the Nürburgring GP circuit’s lap record (1:29.468 back in 2004), but he’s never left the startline faster than he did last weekend – when he was strapped into the world’s fastest rollercoaster, subjected to 4.5g at launch and accelerated up to 135mph along 1212m of track. The rollercoaster – originally planned to open in Easter 2009 as part of a €215 million expansion plan – finally got the champers treatment at the German GP, and runs right next to the race track’s start/finish straight before spearing off into a number of tortuous twists and turns. How did the ’Ring people manage to get the former F1 world champ on board?