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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Skoda Fabia Estate (2007): first official pictures

By Chris Chilton First Official Pictures 14 August 2007 03:56 Supermini estates are a bit of an oddity - most people looking for a roomy car want extra space in the cabin too. But Skoda clearly reckoned the old Skoda wagon was worth replacing because the new one makes its debut at the Frankfurt Motor Show in Spetember. Based on the new Fabia hatch we drove earlier this year, the new estate is just 7mm longer but 46mm loftier than the old estate.

Ford Mustang GT gets upgrade with Gittin's help

Looking for just a little something extra to jazz up the 2011 Ford Mustang GT? Ford has an answer--a dealer-installed package named RTR that upgrades the suspension, adds bigger wheels and sorta subtle exterior stripes. Ford says the RTR had the input of drifting race star Vaughn Gittin Jr.