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Aston Martin outlines Centenary celebrations

Aston Martin celebrates its centenary year in 2013 and has outlined plans to celebrate 100 years of Aston Martin. Officially, Aston Martin was founded in 1913 – although it was not until after the first world war ended that they actually started proper production – and with 2013 marking 100 years of Aston Martin there are celebrations planned throughout the year. On 15th January – exactly 100 years since Aston Martin was incorporated – the oldest surviving Aston Martin – the A3 – will join the latest Aston Martin Vanquish at Henniker Mews in Chelsea, where Aston Martin originally operated, to unveil a plaque to commemorate the anniversary with the Aston Martin Heritage Trust Walter Hayes Memorial Lecture taking place that evening with Sir John Standing telling the story of Lionel Martin’s early experiences.

Mercedes digs at Jaguar for EATING its Chicken

Mercedes digs at Jaguar for EATING its Chicken Just a few days ago we had a great video from Jaguar poking fun at Mercedes advert for Magic Body Control that featured chickens demonstrating how MBC worked. Jaguar’s response was to mimic Mercedes opening to the video but following it up with Jaguar’s big cat eating Mercedes chickens. It was a great response and we hoped it would signal a nice bit of back and forth between the Germans and the British as they each tried to outdo the other.

Opel to shed upscale pricing in effort to win back core customer

Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.