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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Koenigsegg planning an entry-level car – but it’ll still cost £500k

Koenigsegg are planning an entry-level car at half the price of the Agera R (pictured) Think of the cars that Christian von Koenigsegg has made since he started with the CC8S in 2002 and you think of them as extremes of the supercar genre; the Swedish engineering take on the bloated and massively complex Bugatti Veyron. Christian’s men in a shed in Sweden have gone on to make a series of progressively quicker and more impressive supercars, through the CCR, CCX and the Agera and on to the current most extreme iteration – the Koenigsegg One:1. But it looks like Christian has decided that his ambition to create the world’s greatest hypercar leaves room for a ‘Lesser’ Koenigsegg, a car that still has innovative engineering and extreme performance but comes at a lower price.

2012 BMW 3 Series: The Videos

2012 BMW 3 Series Video Friday was all about the reveal of the new 2012 BMW 3 Series. And we managed to get a big new 3 Series photo gallery up (the most popular page this month already on Cars UK – which tells you how popular the 3 Series is) and full UK prices too, so we thought we ought to update that lot with some video of the new 3 Series to make sure we’d covered all the bases. There are quite a few 3 Series videos coming out of BMW, some better than others.