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Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.

E85 makes inroads on cost and availability

Three years ago, we embarked on a Midwest road trip in search of what was then the Holy Grail of fuel: E85. Our findings weren't too positive--there were far more E85-compatible vehicles on the road in 2006 (5 million) than there were E85 pumps to fuel them (about 700 out of some 200,000 fuel stations nationwide). In addition, those burning the mix of 15 percent gasoline and 85 percent ethanol were paying a pretty penny for their earth-friendly ways, losing about 15 percent in fuel economy while often paying the same price as for regular unleaded.

Chrysler, Nissan, GM set pace as industry's September volume advances 10 percent

UPDATED--U.S. auto sales--helped by big gains at Chrysler, Nissan and General Motors--overcame widespread economic jitters to rise 10 percent in September, raising hopes the industry's recovery will accelerate in coming months. It was the biggest increase in light vehicle sales since April, when surging gas prices and Japan's earthquake started to put a dent in demand.