Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

1953 Ferrari 340/375 MM Pinin Farina Berlinetta ‘Competizione’ makes €9,856,000

It’s the annual  Concorso d’Eleganza Villa d’Este festival of supercars and classic cars this weekend, and poart of that is the RM Auctions sale at Vella Erba, on the banks of Lake Como, with a 1953 Ferrari 340/375 MM Pinin Farina Berlinetta ‘Competizione’ smashing the world auction record by fetching €9,865,000. The 375 MM is one of three works cars entered in the 1953 24 Hours of Le Mans and has a good history including 24 Hour of Spa, the Carrera Panamericana, and winning the 12 Hours of Pescara, has been driven by World Champions Hawthorn, Ascari, and Farina and won numerous awards at many events including Pebble Beach, Goodwood Revival and the Louis Vuitton Classic. But it wasn’t just the 375 MM that sold at a strong price, with other notable lots fetching good prices, such as a 1965 Ferrari 275 GTB, for €1,120,000,  a 1967 Lamborghini Miura P400 at €426,600, a 1962 Mercedes-Benz 300SL Roadster for €1,114,400 and a 1962 Ferrari 400 Superamerica SWB Coupé Aerodinamico for €2,184,000.

Renault R-Space concept

Following on from the DeZir and Captur, the R-Space took to the stage at Geneva alongside the Twizy and Zoe to complete a healthy concept car showing from Renault.  An upbeat, funky vision of the MPV segment sees the R-Space omit B-pillars in favor of a frameless suicide door set up. This allows uninterrupted access to the interior, which is the main focal point of the concept. Seemingly split into two sections, the rear has been designed with children in mind and features a bevy of motorized cubes that can alter the seating arrangement for child, adult or even baby seats.