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BMW to offer four-cylinder diesels in North America to improve fuel efficiency

BMW will offer four-cylinder diesel engines in North America as it seeks to improve fuel efficiency and match the performance of its current six-cylinder gasoline engines. BMW is considering diesels in a range of models, including its 1 series, 3 series and 5 series sedans and possibly the X3 crossover and Z4 roadster, said Tom Baloga, vice president of engineering for BMW of North America. "You're going to see it in the 3 series, and the 5 series is a good possibility," Baloga said.

VW Passat Highline Plus released

The new VW Passat Highline Plus I suppose that when you’re trying to shift a huge range of cars it’s always useful to have a model to fit every niche. VW – and particularly Audi – milk this style of marketing for all its worth, and I’d be amazed if anyone ever walks out of the showroom with the exact model they had in mind when they walked in. One of the big ‘Selling’ points is value for money.

BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.