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Reuss: GM considering 'something really fun' for Buick

Buick dealers still salivating over the Riviera concept that General Motors unveiled at last month's Shanghai auto show should take a deep breath: There's little chance that the flashy coupe will ever grace a Buick showroom. But they should view the Riviera -- which GM says points to the brand's design direction -- as a signal that GM is serious about adding pizazz to the Buick lineup now that the 110-year-old brand, which barely survived GM's bankruptcy four years ago, is getting comfortable in its born-again skin. "We've very carefully built Buick back to a brand that has respect," GM North America President Mark Reuss told Automotive News.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

BMW DesignworksUSA to revamp Singapore Airlines

BMW DesignworksUSA has been set the task of developing Singapore Airlines' new First Class seats and cabin interior. Given the fast-paced improvement in the quality of premium Asian air travel – Emirates and Cathay Pacific are two examples – Singapore Airlines has decided to revamp its First Class area while upgrading its in-flight entertainment system. The chief redesign will be limited to its First and Business Class sections as those are the main sources of revenue but economy passengers will see upgraded headrests and seating.