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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy
Sat, 07 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.
Panoz launches newest sports car, the Abruzzi
Tue, 08 Jun 2010The spirit of Le Mans--along with the spirit of the out-of-production Panoz Esperante--lives on in Panoz Auto Development's latest creation, the Abruzzi. Named for the people from the south-central Abruzzo region of Italy, the Abruzzi draws its inspiration from the 24 Hours of Le Mans, where the car is making its world debut on Tuesday, and its styling from the 1935 Delahaye Type 135 tear-drop coupe. "It is about the true spirit of Le Mans, a car you can drive from home to the racetrack, race it, and then drive home again," Panoz chairman and American Le Mans Series owner Don Panoz said.
Los Angeles auto show 2010: news, blogs, galleries
Thu, 18 Nov 20105.37pm: That's all folksIt speaks volumes that the LA show is over so quickly. This is a very compact show compared to the world's larger auto expos. More news to follow in separate articles, and we'll have a new analysis piece on the LA show 2010 in the morning.