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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Jaguar Crossover Planned

Jaguar SUV Crossover (render by Carparazzi) Jaguar are makers of sports cars and sports saloons. They’ve built a reputation (alright, let’s be pedantic. They built a reputation, lost it and have now regained it) for cars that delight the eye and the senses.

Carl-Peter Forster a candidate to lead Jaguar Land Rover

Jaguar Land Rover is parting company with its chief executive, David Smith, potentially clearing the way for former Opel and BMW boss Carl-Peter Forster to take control. Forster has been linked with a senior role at Jaguar Land Rover for some months. Executives at Indian automaker Tata Motors, which bought the British brands from Ford in 2008, were rumored to have been taking soundings on whether Forster was the right man for job.