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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Mercedes-Benz OKs the CLS wagon

Mercedes-Benz will launch a wagon version of the second-generation CLS sedan as a rival to the recently introduced BMW 5-series GT and the upcoming Audi A7. The new four-door--presaged by the German carmaker's 2008 Concept Fascination two-door shooting brake revealed at that year's Paris motor show--is among a throng of niche-market models under consideration by Mercedes boss Dieter Zetsche. "We're seeking to improve our returns by better utilization of existing platforms," a high-ranking Mercedes source told AutoWeek.

Audi debuts A8 Exclusive Concept special edition

Perhaps feeling the pressure from other luxury automakers and the debut of a number of special edition executive sedans, Audi has announced a limited run of 50 examples of its 6.3-liter 500-hp W12-engined A8L flagship. Dubbed the A8 Audi exclusive concept, the long-wheelbase executive yacht will feature a leather interior from Italian designer furniture maker Poltrona Frau. The A8 Audi exclusive concept will feature aniline leather in the color of Agatha Cognac, which is said to be very soft, and the center sections of the seats will have diamond quilting.