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Ford cuts 2010 prices by up to 15%

Ford has cut prices of its big cars by up to 15% By Tim Pollard Motor Industry 26 March 2010 12:00 Ford today announced sweeping price cuts across its large car range – lopping up to 15% off the price of models such as the Mondeo, S-Max and Galaxy. The news comes after Ford raised price four times in the past year.The Blue Oval has drawn criticism in the past for artificially high list prices, which have penalised business buyers. In the UK, company car tax is calculated by the P11D price which is based on the list price, not the transaction price, and 70% of large Fords are bought by fleets.Private buyers have historically scored large discounts on big Fords, as did corporate buyers – making many question the need for higher list prices.

Volkswagen considers bringing an electric vehicle to the United States

A larger version of the tiny Volkswagen E-Up! electric-vehicle concept, unveiled here at the Frankfurt auto show, likely will be sold in the United States. "The reason we are working on an electric vehicle is the American market," said Ulrich Hackenberg, board member in charge of product development at Volkswagen AG.

Mercedes rethinks its names: new Merc badges explained

At Mercedes, the naming of new models is often trickier than the technology these vehicles convey. Under the current badging hierarchy, most mainstream models use familiar one-letter names like S-class or G-Wagen. So far, so logical.