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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Lamborghini opens first fashion boutique

By Ben Pulman Motor Industry 13 August 2008 15:45 At the launch of the revised Lamborghini Gallardo, the LP560-4, journalists were treated to a fashion show of scantily clad girls parading up and down on the dinner table. The reason why has now become clear. Lamborghini has just opened its newest showroom in Las Vegas, and its first ever fashion boutique.

Classic vs. Modern: Scion FR-S/Subaru BRZ vs. Datsun 280Z

My interest in cars remains stuck in the early 1970s--when I was spending most of my time trying to retrieve the copies of AutoWeek that had been confiscated by my second grade teacher, Mrs. Wilks. While my iPod may be full of downloads from the likes of Dirty Pretty Things, The Kooks and Grizzly Bear (and very little from Led Zeppelin, the Stones or Pink Floyd), my garage contains nothing built after 1991.