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News watch March 2010: today's auto industry news

Tuesday 30 March 2010• Mercedes has dismissed claims that its Maybach brand is for sale, after reports in the Chinese media claimed Chinese car company BYD was considering a bid for the upmarket offshoot. BYD has also denied the claims (Reuters)• Toyota president Akio Toyoda has promised his company will listen more carefully to customers and react faster in a bid to regain credibility after the Japanese car manufacturer was forced to recall millions of vehilces over safety fears (BBC)• The Obama administration is expected to unveil its finalised fuel economy and tailpipe emissions through to 2016 this week, to coincide with the opening of the 2010 New York auto show (Detroit News)  Monday 29 March 2010• Toyota has agreed to licence the hybrid technology in the Prius to Mazda, which will combine the electric system with its next-gen Sky engines. It’s part of Mazda’s plans to increase the average fuel economy of its vehicles by 30% by 2015 (compared to 2008 levels) and it hopes to have its first hybrid vehicle on sale in Japan by 2013 (Mazda)• Ford and Chinese car company Geely have signed a stock purchase agreement that will allow the latter to acquire 100% of Volvo (along with related assets including intellectual property rights).

Button wins in Monaco – another Brawn 1-2

Button wins the Monaco Grand Prix 2009 [ad#ad-1] This year’s Formula One season is starting to turn in to a cross between a Roy of the Rovers special and a Disney Fairytale. Not content with simply getting the Brawn GP team up and running just in time for the start of the season, and then going on to win four of the first five Grand Prix of the year, Button and Barichello have crowned all those achievements for Brawn GP by winning in spectacular one-two style at the F1 ‘Jewel in the Crown’ event in Monaco. Button got off to a great start in qualifying by grabbing pole in the closing minutes of Q3 qualifying to join Raikkonen on the front row of the grid, with Barrichello riding shotgun for Button on the second row.

Le Mans champ: laser lights are the future

Three-time Le Mans 24 Hours race champion Allan McNish has told us that technology first trialled at the world famous endurance event often makes it on to road cars – and this year’s big thing will be laser lights. Speaking ahead of Le Mans 2014, McNish said that racing is more relevant to everyday cars than people think – with features from seat belts to windscreen wipers debuting at the race. Audi R8 V10 plus review (2013 onwards) Las Vegas debut for Audi Sport Quattro laserlight concept “The laser light’s on this year’s Audis will make it onto road cars straight away,” McNish told us.