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Fiat 500 Abarth 500 R3T rally car (2009) revealed

By Chris Chilton First Official Pictures 02 October 2009 13:00 After letting it wither to nothing but the name on a set of spoilers in an accessories catalogues a few years ago, Fiat really is serious about the Abarth brand again. We’ve already had hot Punto and 500 Abarth road cars, the Abarth 500 Assetto Corse racer, and now there’s this, the Abarth 500 R3T rally car, unveiled at the San Remo Rally. Not quite.

Trailer full of 2014 Corvette Stingrays spotted on the road

If you're a Corvette fanatic dying to take delivery of that C7 you've placed an order on, take heart: There's a vehicle transporter laden with 10 (or is it 11?) 2014 Stingray coupes roaming the American southwest. Submitted by Autoweek reader Dan Becker, the photo doesn't tell us much about the car, but at this point we're all fairly well-versed in the details. Two different five-spoke wheels are visible -- most are black but we see at least one shiny set -- but beyond that, nothing is visible; the cars' tight wrappings don't even betray a sliver of the colors underneath.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?