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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

BMW will build electric cars in Leipzig

BMW AG will produce its electric-car range at its plant in Leipzig, Germany, the automaker said on Monday. In addition, BMW factories in Wackersdorf and Landshut, Germany, will produce parts for the so-called Megacity Vehicle. “The BMW Group will build the car of the future in Leipzig with high-tech innovations from Bavaria,” BMW CEO Norbert Reithofer said in a statement.

Mercedes SLS Roadster & C63 Coupe in Super Bowl Advert.

The Mercedes SLS AMG Roadster & C63 AMG feature in the Super Bowl Advert The Super Bowl is a big deal in the US. Or so our US readers tell us. A bit like the FA cup.