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Porsche And Jaguar Rise To Digital Prominence
Fri, 20 Dec 2013THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.
LA Auto Show Design Challenge entries unveiled
Fri, 15 Nov 2013The 2013 Los Angeles Auto Show Design Challenge entries have been revealed a few days before the show is set to open. As in previous years, several of the major players in the automotive design world are participating and automakers and design studios such as BMW DesignworksUSA, Subaru, Mazda, and China's SAIC and Changfeng will be exhibiting concept art. The theme of this year's design challenge is called "Biomimicry & Mobility 2025: Nature's Answer to Human Challenges.” With nature coming to be seen as one of the best R&D labs for design, and with biological knowledge doubling every five years, design studios were challenged to design vehicles that use biomimicry to increase the efficiency of mobility itself.
2014 Volkswagen Polo facelift, new engines and new tech
Tue, 28 Jan 2014The 2014 VW Polo (pictured) gets a raft of updates If you want a premium feeling supermini, the VW Polo is hard to beat. And with a mid-cycle facelift, new engines and new technology it’s now even more impressive for 2014. Cosmetically, the facelift is a minor one, with tweaked bumpers and grill, new optional LED headlights, a chrome strip between the fog lights, new alloys, new instruments and steering wheel and a tweaked centre console with HVAC controls.