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Temecula, California, US
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BMW launches i sub-brand
Tue, 22 Feb 2011BMW yesterday revealed one of the more significant mobility plans since the inception of the automobile: the BMW i sub-brand. The new brand seeks to integrate sustainable elements with a slew of powerful technology whilst simultaneously improving mobility across both private and public platforms. The first vehicles will be launched in 2013.
New Skoda Yeti Adventure Special Edition launched
Wed, 12 Jun 2013The SkodaYeti Adventure Special Edition (pictured) gets £2,250 of extra equipment at no cost. The Skoda Yeti may not be the prettiest compact SUV on the block, but it’s a well-built soft-roader from the Czech car maker with a lot of appeal, particularly for families. So as we’re supposedly in the middle of summer – a dead time for SUV sales of any sort – Skoda are making potential buyers an offer they can’t ignore with the launch of the Yeti Adventure Special Edition, offering unique features and £2,250 of extra equipment over the Yeti SE.
BMW ‘i' subbrand aims for 2013 launch
Mon, 21 Feb 2011BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.