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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Tesla Model S goes up in price

The electric Tesla Model S – which won’t arrive in the UK until at least late in 2013 – is going up in price in the US and gets a spec change. The Tesla Model S is perhaps, just perhaps, the only really credible electric car so far; a luxury ‘Sports’ saloon car that offers range almost comparable to an ICE car and, it seems, prices that aren’t an awful lot different. That makes it a far more appealing prospect as a replacement for an ICE car than anything we’ve previously seen.

2013 Audi R8: UK Prices announced

Audi has revealed pricing for the 2013 R8, which starts at £91,575 for the V8 Coupe. The new Audi R8 V10 plus costs from £124,675. The 2013 Audi R8 was revealed last week complete with the only thing that was really missing from the original R8 – a decent auto ‘box.