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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Toyota overhauls engine plans

For years, Toyota Motor Corp. has put hybrids at the center of its powertrain-technology strategy, all but oblivious to the rapid fuel-economy advancements rivals have made in the humble gasoline engine. Meanwhile, Ford, Honda, Mazda, Hyundai, Volkswagen and others have turned to gasoline direct fuel injection and turbochargers.

Video: BMW’s beautiful Design Portrait of Karim Habib

We're often inundated with videos from OEMs. Many are thinly-disguised PR-laden party political broadcasts but occasionally we're presented with gems such as this Design Portrait of Karim Habib from BMW. Ok so we don't really believe the Head of Design, BMW Automobiles sits dreamily sketching at a perfect desk with only a delicate espresso for company or that he cruises Munich in a (gorgeous) 2002 tii oldtimer for inspiration, but as an insight into what makes Habib tick, his design philosophy, and how he came to be in such a position, it's a beautifully-shot treat.