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SEMA's good, the bad and the ugly II

By Phil McNamara Motor Shows 01 November 2007 12:26 Alpine R-class Believe me, that is an R-class. Hidden away in the depths of the wheels and tyres hall lurked this mutated MPV, slammed on 30-inch wheels. Surrounded by the DUB editorial team, the project car attracted manic attention - presumably because it was the biggest freak at SEMA 2007.

Excessive accessories are on display at the Tokyo Auto Salon

The Japanese tuning industry may finally be emerging from the economic slump if this year's Tokyo Auto Salon is an accurate barometer. The three-day spectacular--Japan's equivalent of SEMA--attracted nearly a quarter-million visitors, all eager to get a glimpse of the latest cars and the newest excessive accessories for 2011. Here's a recap: The Honda CR-Z was, without a doubt, the car of the show, and some versions were tuned to deliver up to 300 hp, thanks to turbocharging or supercharging kits.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.