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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Chris Evans buys Dunlop Bridge from Donington

Radio 2 DJ and Ferrari nut Chris Evans has bought the Dunlop Bridge from Donington Park in a charity auction. When Chris Evans goes to an auction, he usually comes back with a trophy car from Maranello, such as the James Coburn Ferrari 250 GT SWB (or the Ferrari 250 GTO he bought privately through RM Auctions). This time, the Ginger one has been busy buying the sort of motoring ephemera that only a man with a big back garden could afford to find a home for – the iconic Dunlop Bridge from Donington Park.

Honda revises Civic Si for 2014

When the 2014 Honda Civic Si goes on sale March 12, it'll carry a base price of $23,580, including destination. That gets you a bit more power over previous editions of the Si, plus some styling upgrades and extra tech. The new Civic rides on 18-inch alloy wheels -- one inch bigger than last year.