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BMW i8: Mission Impossible
Mon, 07 Nov 2011BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’, Â berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.
Corvette C7 makes its debut in Gran Turismo 5
Thu, 29 Nov 2012An unusual one, this: from today, gamers playing Gran Turismo 5 will be able to test drive the new Corvette C7 - two months before it's revealed to the world at the 2013 Detroit auto show. The makers of GT5 on PlayStation have modelled a camouflaged 'Vette C7 with Chevrolet's approval. We can't remember a manufacturer letting the public 'loose' in a prototype quite so far ahead of a car's launch before.
Report: Interior Motives China Conference 2009 - Day 1
Mon, 27 Apr 2009Interior Motives returned once more to the exciting city of Shanghai for its second China design conference, themed ‘China: Changing the landscape of car design'. Held straight after the first Shanghai auto show press day - a day topped off by the Car Design Night, attended by some 300 or so designers - this two-day event saw 27 of the world's foremost car design experts and nearly 250 delegates gather together to debate the future of Chinese car design. Session 1 - Harnessing design awareness Tony Williams, UK design director of China's biggest carmaker, SAIC, kicked off the session by explaining how trend research was finding more savvy and confident Chinese consumers who want their character reflected in the products they buy and "cars they want rather than just need".