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Fiat 500L: Now it’s the ‘Fatherhood’ video
Fri, 15 Mar 2013Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.
Automotive Archaeology: Chicago collector creates gems from the junkyard
Thu, 08 Jul 2010Chicago-area native Joe Bortz began collecting cars in 1962 with no idea that he'd become renowned for having possibly the world's best collection of significant concept cars. More than 40 years later, that's an honor Bortz wears with pride, but it speaks to only a part of his collection of machinery. Bortz's car-collecting passion began with a 1928 Chevrolet Landau coupe.
Volkswagen & Suzuki – it’s handbags at dawn
Mon, 12 Sep 2011Volkswagen Suzuki Partnership - things aren't exactly rosy Back in 2009 Volkswagen invested a rather large chunk of change (around €2 billion) in Suzuki in exchange for a 20% stake in the Japanese car maker, and there were big hopes for advantages for both parties. Volkswagen were looking for a quick-fix route to the burgeoning car market in India, where Suzuki were doing very well, with sales in India last year of 1.13 million cars – almost half its production – in comparison to VW’s paltry sales of just 53,000. In return, Suzuki were expecting to get a quick route to cutting-edge hybrid and electric tech for their range, and access to VW’s engines.