Beck Arnley 101-4127 Control Arm/ball Joint Assy on 2040-parts.com

GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Miko's high performance material with an ecological edge

Italian company Miko specializes in the development and production of Dinamica, a high quality ecological microfiber that can be used for anything from car door panels or upholstery to fashion accessories. The faux suede material is produced from a combination of recycled polyester and polyurethane fibers, and is also 100 percent recyclable at the end of its lifecycle. Lorenzo Terraneo, CEO of Miko, says: "Our priority has always been to invest in the research and development of recycled and eco-compatible materials with special characteristics that go far beyond existing qualitative standards." It is a testament to Terraneo's commitment that his company achieved its early aspirations and eco credentials long before concern for the environment and the reduction of carbon emissions was high on the political agenda or prevalent in the public conscience.

Ford offers $1m of design scholarships in memory of William Clay Ford

Ford Motor Company has put aside $1million to be awarded in automotive design scholarships over the next 20 years in order to commemorate the life of William Clay Ford who passed away on Sunday. The Ford Fund will release $10,000 each to five college sophomores or juniors per year who are following a career in car design. William Clay Ford was the last surviving grandchild of company founder Henry Ford and design was his lifelong passion.