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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Pagani Zonda F Cinque – er, no it’s not!

The mysterious 'Zonda F Cinque' - which is actually a Regular Zonda Cinque But we are still to see the Zonda Cinque (which is essentially a tamed-down Zonda R for the road) in the wild, and probably because of that the car sites around the world were full of a mysterious ‘Zonda F Cinque’ that was going to turn up at the Geneva Motor Show. But we had our doubts. We have pretty good contacts at Pagani, and although we knew that the Pagani coming to Geneva was in fact the Cinque (as well as the Zonda R) we wanted to work out where the rumour came from.

Volvo designer Peter Horbury moves to China's Geely Group

Volvo Car Corp. styling chief Peter Horbury is moving to the Swedish automaker's sister brand, Geely Group, as senior vice president design. A decision on who will succeed Horbury as Volvo head of design has not been made.