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Mercedes GLA SUV UK launch down a salt mine in Cheshire

The new Mercedes GLA down a salt mine in Cheshire Trying to find an unusual venue for new car launches is something that taxes the brains of car PR teams, and Mercedes came up with somewhere a little left field for the launch of the new GLA Compact SUV – the UK’s biggest salt mine at Winsford in Cheshire. The Winsford Rock Salt Mines – 130 miles of salt mining tunnels running under Cheshire – are the result of salt mining since the 19th century and now comprise of 130 miles of tunnels some 189 metres below ground, a void beneath the earth of 23 million cubic metres. Still a working salt mine, Winsford is also home to a massive storage facility for, among others, the National Archive, where constant temperatures of 14C make for an ideal storage environment.

Hyundai: Changing lives through football (video)

Hyundai, with Team Hyundai Ambassador Daniel Sturridge, are supporting the young unemployed through the streetfootballworld programme in the UK. We know that Hyundai has made great strides in transforming the public’s perception of the Hyundai brand, and that’s down to great product and great PR. But good companies aim to put something back in to societies they profit from, and Hyundai is doing exactly that through football.

2014 EyesOn Design Vehicle Categories Announced

The vehicle categories for this year's EyesOn Design exhibition have been announced. Each of the seventeen categories has been selected to complement the theme of this year's – 'Automotive design's influence on popular culture'. The organizers have chosen the theme and the cars on display to provoke 'a nostalgic reflection about cars that have, through their design, affected the popular culture of their day.'More than 250 vehicles will be shown, representing the following categories: 50th Anniversary of the GTO – celebrating 50 year's of Pontiac's muscle carClassic Era – high culture becomes pop culture, from the mid-20s to WW2 100 Years of Dodge – a century of survival and success storiesColor, Chrome and Fins – symbols of post-war American optimism 1964 New York World's Fair – 50-years on from the event in Queens 50th Anniversary of the Ford Mustang – the original pony car Tuners – the evolution of car personalization from 1967 to todayMuscle Cars – high horsepower straight from Detroit Working Class of 1928 – American car culture is born Pure Michigan – a celebration of some of the lesser-know makers from Flint, MI Personal Luxury Coupés – a look at the high-end mid-size coupés of the 1970s Movie & TV Cars – including four-wheeled stars from the big and small screenMaserati – highlights from 100 years of the Italian makerStock to Rock – standard models paired with their heavily customized twins Collector's Circle – supporting car collectors and their hobby Military Vehicles – from war-torn roads to off road heroesIndian Motorcycles – an enduring and endearing tribe founded back in 1897 This year's recipient of the Lifetime Achievement Award – Peter Schreyer – will also receive his accolade at the event.