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Mazda Shinari concept car (2010) first official pictures

Mazda's new design direction is embodied in the new Shinari concept car. Modeled to announce to the world the new styling language of future Mazda road cars, the Shinari ushers in a new look to replace the somewhat tortured Nagare mantra that has fizzled into a damp squib on the sides of the latest Mazda 5 midi-MPV. The Shinari won't be shown at the 2010 Paris motor show (apparently it's being held back for a 2011 Geneva debut), yet this is a landmark concept for Mazda design, under the new leadership of chief design Ikuo Maeda.

Rolls-Royce 102EX concept car (2011) first pictures

Rolls-Royce has confirmed it will show its first electric car at the 2011 Geneva motor show. The 102EX is the latest in a line of concept cars – EX stands for experimental – which history suggests should go on to influence production cars. The Rolls-Royce 102EX is known internally as the Phantom Experimental Electric and is being used to judge reaction to a battery-powered Roller among owners clubs and media.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.