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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

MINI Roadster: Official Pictures, Prices & Specs

MINI Roadster - official photos, specs and prices With the MINI Coupe hitting the roads just about now, next in line for MINI is the MINI Roadster, with the soft-top, two-seat MINI due to hit UK showrooms in the Spring. As a prelude to that, MINI got up early this Sunday morning to send us over 200 photos of the Roadster, together with specs of the Roadster models and the UK prices. Just like its tin-top sibling – the MINI Coupe – the MINI Roadster is all about the drive, so in every way that counts – apart from its drop top – the Roadster is a fresh-air Coupe.

World's smallest car enters the record books

Texas is the US state that's big on… well, being big. So it's slightly surprising that a Texan has just entered the Guinness World Records book for creating the world's smallest roadworthy car. Is this his answer to our increasingly congested city streets?