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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Ford Energi drivers use all-electric mode 60 percent of the time

Ford has noticed quite a few interesting things by researching how owners use their Ford plug-in hybrids. It appears that Ford owners are driving their hybrids in electric mode nearly 60 percent of the time, using their cars' 21 miles of gas-free all-electric range. This figure contrasts quite a bit with the 41 percent of all-electric drive time earlier in the year, demonstrating that winter driving patterns differ quite a bit from summer driving.

2011 Mille Miglia: Postcards from Dutch

Pictures tell a thousand words, and we're going to let this one do most of the talking. Our own Dutch Mandel is on the road in the Italian countryside, and he snapped this gorgeous shot from one of the chase vehicles during the event. Want more?