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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Range Rover Evoque Convertible NOT going in to production. Thankfully.

It seems Land Rover is having second thoughts about making the Range Rover Evoque Convertible – shown at Geneva 2012 – in to a production model. But the one model we really couldn’t find a lot of positives in was the Range Rover Evoque Convertible – which arrived as a concept at the 2012 Geneva Motor Show – looking like the ultimate statement of Chav central for Tango’d ‘Ladies’ who lunch, from Brentwood via Surrey and up to Cheshire. We understood Land Rover’s impetus – they thought there’d be a market for a drop-top Evoque – but it really was a step too far for Land Rover to go.

New Jaguar XJ Supersport Diesel coming?

The Jaguar XJ Supersport TDV8 - expect it in showrooms in 2011 We’ve known for quite a while that Jaguar Land Rover were going to start putting a new V8 diesel in to their cars. The 3.6 litre TDV8 which goes in the Land Rover is a very good lump (made by Ford at Dagenham) with some decent horses and a nice fat lump of torque. But the introduction by Jaguar of the 3.0 litre diesel and its subsequent introduction in to Land Rover’s cars meant the 3.6 litre’s days were numbered.