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Mercedes-Benz SLR McLaren Roadster (2007): first official pictures

By Tim Pollard First Official Pictures 04 May 2007 06:28 Mercedes-Benz SLR McLaren Roadster: that's quite a mouthful It certainly is. But then this is no normal car. Let's call it the SLR, for brevity's sake - and this new roadster derivative is designed to inject Merc's exclusive, low-volume range-topper with a new lease of life after three years on sale.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Hyundai i10 facelift (2011) first official pictures

Hyundai today showed off the new i10 city car - one of the most popular small cars in the UK during last year's scrappage incentive scheme. As well as a cosmetic pick-me-up, the new 2011 Hyundai i10 gains a pair of new engines with stop-start tech for emissions nudging just under the magic 100g/km CO2 mark.  The Hyundai i10 Blue emits 99g/km of carbon dioxide, and the Koreans claim it's the cheapest five-seat car on the market to hit sub 100g/km. Five seats?