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Jaguar F-Type Coupe ‘Art of Villainy’ with Tom Hiddleston continues #GoodToBeBad campaign (video)

The Jaguar F-Type Coupe and Tom Hiddleston in Art of Villainy The UK has only just got the British Villains video advert for the new Jaguar F-Type Coupe (it was broadcast earlier this week on ITV), but that’s just the start of Jaguar’s campaign to make the world aware that the new F-Type Coupe offers something a bit special. The next promo video for the F-Type Coupe  - Art of Villainy - has already arrived and features Tom Hiddleston as the suave villain teaching us what it takes to be a proper villain. An opening voiceover of the John of Gaunt speech from Shakespeare’s Richard II (This blessed plot, this earth, this realm, this England..) sets the scene for an unashamedly patriotic push for the uniqueness of the F-Type Coupe.

Motor industry backs EU membership

MOTOR MANUFACTURERS have given strong backing for the UK staying in the European Union, citing benefits including business links and free movement of labour. A survey by the Society of Motor Manufacturers and Traders (SMMT) showed that 92% of automotive firms believed that staying in the EU would be best for their business, although most wanted to see reforms. The SMMT said its study showed how EU membership benefited the industry, such as access to a single market and funding for research and development.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.