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Acura promotes movie role with secret-agent kit

Rarely do the lengths to which a carmaker will go in promoting a product raise eyebrows here at AutoWeek, but it still happens from time to time. Case in point: Acura sent us a kit of secret-agent tests showcasing the role of its cars in the movie Thor. Touting the carmaker’s first stint in a major motion picture, the so-called Acura S.H.I.E.L.D.

Lamborghini Jota: The tease begins

The Lamborghini Jota Tease (click for bigger picture) How could we have a new car these days without having to suffer an interminable tease? Jaguar took the drawn-out tease to new heights last year with the new XJ tease and it seems that we can’t have a release any more without getting fed bizarre imagery and ‘spy’ video. But Lamborghini look set to make the tease even more ‘un-informing’ than before.

Double Success For Ford At Scottish Car Of The Year

FORD is celebrating a double victory at the Scottish Car of the Year awards, where its Fiesta ST took Best Hot Hatch title and Ford’s MyKey technology was judged Innovation of the Year. Commenting the Fiesta ST’s win, Alisdair Suttie, Association of Scottish Motoring Writers president, said: “Buyers of affordable ‘pocket rockets’ are spoiled for choice these days, with power and fuel economy light years better than ever before. Our winner is not the most powerful of the shortlisted cars but its ease of driving and superb chassis won over the judges.” The judges were also impressed by Ford’s MyKey, an industry-first technology which allows parents to programme a key for younger drivers that limits their top speed, reduces maximum radio volume, disables the radio until seat belts are fastened and prevents deactivation of driver assistance and safety technologies.