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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

Kia wins in Automotive Brand Contest

Kia has scooped four awards in the first-ever Automotive Brand Contest. Organized and promoted by the German Design Council, the new international brand and design competition announced the winners on 22 July. The Automotive Brand Contest honors achievements in the fields of brand management, brand communication and design in the automotive area.

Audi Q3: Official

Audi Q3 – finally official Ahead of its official reveal at Shanghai this month, the baby SUV that is the Audi Q3 has bowed in, with plenty of detail and lots of photos. Looking exactly how it was expected to look – pretty much the same as the 2007 Audi Cross Coupe Concept , without the Concepty bits – and ready to fit in under the Q5 and mop up sales from those who want a premium, compact softroader. Under the skin the Audi Q3 is pure VW Tiguan, but Audi has grafted on a convincing set of sheet metal – and a typical, classy Audi interior – to put proper daylight between the cousins.