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Kia Proceed (2007): first official pictures

By Chris Chilton First Official Pictures 21 August 2007 09:22 Isn’t that last year’s Proceed concept car? No, but you’re on the right lines. Our first glimpse of the Ceed was the Proceed concept, a sharp-looking three-door with hints of Audi A3 in the styling.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Mercedes Electric Drive B-Class at Paris 2012

Mercedes has revealed an electric version of the new B-Class – the B-Class Electric Drive Concept – which will debut at Paris 2012. Mercedes has revealed the electric B-Class in the guise of the B-Class Electric Drive Concept – a name Mercedes say will find its way on to the boot of all electric Mercedes, Smart and Tesla cars – which previews a production version by 2014. Powering the B-Class Electric Drive is the Smart electric Drive powerplant, located in the space normally taken up by the ICE, which offers 134bhp and a healthy 228lb/ft of torque with the batteries to power the electric motor housed in what Mercedes are calling the B-Class’s Energy space ahead of the rear axle.