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Alfa Romeo teases the 4C. Why?

Alfa Romeo 4C Frankfurt Tease (click for full image) We’ve had good reason to report on the Alfa Romeo 4C since it arrived on the car landscape back at Geneva in March. The 4C is exactly what Alfa should be doing to resurrect interest in the marque. They’ve done lots of good with the cracking little MiTo and the surprisingly good Giulietta.

New hardcore Ferrari confirmed

By Phil McNamara Motor Industry 08 March 2007 09:01 A lighter, faster, more hardcore F430 is due this year, Ferrari boss Luca di Montezemolo hinted at the Geneva show. In 2005, Maranello unveiled the F430 Challenge, a racing version which competes in the Ferrari Challenge Trofeo series. Enthusiasts have been eagerly anticipating a roadgoing Challenge, and Di Montezemolo's off-the-cuff remarks at Ferrari's Geneva press conference suggests we won't be waiting much longer.

The Super Bowl's most refreshingly honest car ad

In 2000's High Fidelity, hapless record-store owner Rob Gordon -- played memorably by John Cusack -- opines, “What really matters is what you like, not what you are like." In the year 2000, I was 24 years old and was working on a punk rock magazine, an environment not dissimilar from Gordon's Championship Vinyl. The line made a lot of sense to me; it was a quiet, back-of-the-head maxim that informed much of what my friends and I did and how we saw people. It's a shallow way of looking at things, but for those of us who came of age amid the us-vs.-them liberal identity politics of the '90s, awash as we were in Public Enemy's political consciousness, the post-AIDS gay-rights push and the loud-fast feminism of the riot grrrl movement, there was a good chance that if somebody liked the things you liked, they thought like you and they were good.