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Saab targets customers' hearts, brains and wallets in North America
Fri, 08 Jul 2011Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.
Nissan X-Trail
Thu, 08 Mar 2007By Gavin Green Motor Shows 08 March 2007 11:39 So, a brand new Nissan X-Trail. Or is it? It doesn’t look any different… Yes, it’s new – new body, new platform and some new engines.
Mazda Biante Granz
Tue, 29 Nov 2011Mazda will be displaying the latest variant of the Biante minivan series at the 42nd Tokyo motor show. Called the Granz, the vehivle a specially designed ‘high-roof' version of the mid-sized MPV – measuring in at just over 1800mm in height. Visually, the Granz takes stylistic influence from the Kodo design language – in particular, the ‘signature wing' on the front fascia.