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Renault looking to 'relaunch the 5 below Clio'
Fri, 13 Jan 2012Spurred on by the success of BMW's Mini, Fiat's 500 and VW's Beetle, Renault is actively considering the relaunch of the 5 to slot below the Clio, CAR has learned. However, a new Renault 5 would not be a retro car, according to senior sources in Paris. 'We have no retro cars in our plan,' said our mole.
Peugeot 508 – 5 By Peugeot Concept
Mon, 15 Feb 2010Peugeot are taking the '5 by Peugeot' Concept to Geneva - the new Peugeot 508 Back in November we reported that Peugeot were going to stop producing the 407 and 607 and deliver a new car to fill the gap – the Peugeot 508. Which makes a whole heap of sense. Apart from in France it’s always been then case that the bigger the French car the poorer its sales are, and the poor old 607 hasn’t exactly set the world alight with its huge sale.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.