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Building the brand identity of Brazil's home-grown off-roader

Ford's South American design studio in Camaçari, Brazil, has already completed two 'One Ford' global projects, the EcoSport crossover, and the Ka compact. But the replacement for the Troller T4, a basic 4x4 solely for the Brazilian market, has presented a different challenge to the design team led by Joao Marcos Ramos. In 1994, Troller began building tough rally-raid 4x4s for local motor sport events.

Upgraded Mazda MX-5 hits the UK

[ad#ad-1] Back in December we brought you news of the updates to the Japanese MX-5 – The Mazda Roadster – and as expected they’ve now filtered through for UK Cars, with the first cars appearing in showrooms in April. The MX-5 has, quite rightly, dominated the little, open sports car market for ever. It does so much so very right, and so little wrong, it is an example of how to dominate a niche.

Fiat 500X compact crossover debuts: Paris 2014

Fiat 500X compact crossover debuts The Fiat 500X is the latest member of the Fiat 500 family to arrive, and following a recent tease it’s debuted at the 2014 Paris Motor Show. Fiat has decided to go the same route with the 500X as they did with the 500 L by creating two models – a 500X for the city and a 500X for the country. The 500X gets the same family design as the rest of the 500 range and sits on the same platform as the new Fiat Punto and comes in at 4.25 metres long (the butch version is just a couple of centimetres wider) and 1.80m wide.