Bendix 11403 Reman Brake Master Cylinder - Master Cylinder on 2040-parts.com

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

2012 Mercedes SL – the aluminium supercar

2012 Mercedes SL - it's got a lot of aluminium It’s perhaps a step too far to describe the 2012 Mercedes SL as an aluminium supercar, but there is no doubt the 2012 SL will be a super car, and that it gets made from aluminium instead of steel. And the 2012 SL 63 AMG will undoubtedly be in the supercar league. Just like Jaguar, Mercedes sees the liberal use of aluminium as a cost-effective way to make its cars both lighter and more rigid.

VW Golf R Diesel on the way? VW R Division see Diesel & 4WD as the future

VW Golf R Diesel in the pipeline? The VW Golf R is the perfect, grown-up hot hatch. With its more parsimonious 4-pot engine (down from a V6 in the last top-end Golf), great performance and 4WD it’s the connoisseurs hot-hatch.