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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Porsche's Tony Hatter on the design of the new Cayman [w/Video]

Porsche design manager for Sports Cars Tony Hatter features in a short video explaining the design process and evolution of the new Cayman. Hatter explains how the design team worked towards seriously transforming the proportions of the car to give it a new image while keeping it looking like a Cayman. The Porsche 904's design was crucial in the process, inspiring several of the car's main aesthetic features.

Chevy, Michigan Tech unveil a different kind of racer

At the 113th Army-Navy Game on Dec. 8, Chevrolet and students from Michigan Technological University unveiled a new hand cycle designed to make it easier for wounded vets to compete in racing events, including marathons. General Motors CEO Dan Akerson said GM will build 10 prototypes for use by the Achilles Freedom Team of Wounded Veterans in marathons across the country.