Bendix/king Ki-208 W/ Connector on 2040-parts.com

Off the line: Fun cars and social responsibility Autoweek op-ed stands the test of time

It's been almost 21 years to the day that Autoweek printed Matt DeLorenzo's column “Off the Line: There's room for fast, fun cars in diet of social responsibility.” And in those two decades plus, not much has changed except the vehicles themselves. For example, sports cars like the Bugatti Veyron and Pagani Huayra have astronomically high performance and safety levels; similarly, sport-utility vehicles that haul entire families (and most of their earthly possessions) achieve fuel economy similar to that of 1970s midsize sedans. To read all of DeLorenzo's thoughts and his case for automobiles, click the links to download the article.

Five most-watched car ads of 2011

Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.

Chrysler is set to invest $500 million in Toledo Jeep assembly plant

Chrysler Group plans to invest $500 million in its Toledo North Assembly Plant and hire a second shift of workers over the next year to build a new Fiat-based SUV for Jeep, as well as other vehicles. "This plant has been chosen to build the future Jeep SUV to replace the current Jeep Liberty that will be exported to markets all over the world," CEO Sergio Marchionne said at the plant Wednesday. "Jeep is at the heart of our plans to internationalize Chrysler, a process which is being accelerated by Chrysler's access to Fiat's distribution capabilities in Europe and Latin America." Toledo North is Chrysler's only assembly plant with only one shift of workers.