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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Craigslist catch: 1986 Lotus Turbo Esprit

For the masochistic car enthusiast--and many of us here at AutoWeek count ourselves among that breed--nothing is sure to tantalize and frustrate quite as nicely as a Lotus. Not just any Lotus, mind you, but a peaky, force-fed, emissions-saddled 1986 Turbo Esprit. The example shown here, http://detroit.craigslist.org/okl/ctd/2318628863.html, appears to be a fine specimen of Giguaro's wedgy Brit, and the rear-quarter decals indicate that this is a late HCi model--high-compression plus Bosch fuel injection.

MINI Clubman Bond Street: It’s another MINI Special Edition

The MINI Clubman Bond Street, named after London’s Bond Street Shopping district, has been revealed ahead of a Geneva 2013 debut. As has been MINI’s strategy for a while, all MINI Special Editions are named after London districts, this time one of London’s shopping areas – Bond Street – and nothing to do with James Bond (much as MINI might have liked to find a 007 connection). The MINI Clubman Bond Street gets the usual special edition fare of custom paint job – this time Midnight Black with Cool Champagne highlights – a set of stripes, black twin-spoke alloys with Champagne centres and ‘Bond Street’ on the side indicator surrounds and sills.