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The Super Bowl's most refreshingly honest car ad

In 2000's High Fidelity, hapless record-store owner Rob Gordon -- played memorably by John Cusack -- opines, “What really matters is what you like, not what you are like." In the year 2000, I was 24 years old and was working on a punk rock magazine, an environment not dissimilar from Gordon's Championship Vinyl. The line made a lot of sense to me; it was a quiet, back-of-the-head maxim that informed much of what my friends and I did and how we saw people. It's a shallow way of looking at things, but for those of us who came of age amid the us-vs.-them liberal identity politics of the '90s, awash as we were in Public Enemy's political consciousness, the post-AIDS gay-rights push and the loud-fast feminism of the riot grrrl movement, there was a good chance that if somebody liked the things you liked, they thought like you and they were good.

Honda cuts 800 jobs at Swindon Plant

Honda is cutting 800 jobs at its Swindon Plant as demand for cars across Europe weakens and moving to a single shift system. We’ve not had a huge amount of bad news in the UK car industry for some time, but Honda’s decision to cut 800 jobs at its Swindon Plant is a tough pill to swallow for the workforce. Honda blames ‘Sustained conditions of low demand’ in Europe for the swathing cuts in its workforce in the, but believes the move is necessary to protect the long-term future of Swindon.

Changing course, Chrysler considers a small Ram pickup

Chrysler may develop a unibody small pickup positioned below the Dakota, whose production will end in 2011. "We're thinking of something that will separate itself from the full-sized truck more than what happens today, both in capability, price and size," said Joe Veltri, Chrysler Group vice president of product planning. "The Ram brand has room to expand into a compact-truck segment." Veltri, interviewed this month at the National Truck Equipment Association's Work Truck Show in St.